Start by targeting companies who already use cloud-based email and collaboration tools, especially those that have benefited from Gmail’s security or AI features. Look at your best current business customers—especially in the SMB and mid-market sectors—and target similar organizations in terms of size, need for secure communication, and interest in AI productivity. Leadsforge makes it easy: simply upload a list of your top customer domains, and it will automatically find companies with a similar profile to help you scale quickly.

A smart tactic is to target individuals who follow competitors’ company pages, such as Office 365 or Zoho Mail, especially IT and business decision-makers. Just provide the name and website URL of the competitor to Leadsforge. Share their LinkedIn company page link in Leadsforge and it will find followers for you.

Segment your outreach into groups: 1) IT Decision Makers at SMBs (10–200 employees) 2) Mid-market IT and Security leaders (200–2,000 employees) 3) HR/People Ops and Finance for SMBs 4) Education & Nonprofit admins. Use geo-segmentation to match compliance and language needs by region. Here’s why: this ensures your messaging is relevant to each contact and increases your reply rates.

Great vertical slices to focus on include tech-forward SMBs, rapidly growing mid-market companies, education organizations, and non-profits. Layer in key industries such as tech, services, education, and public sector—these audiences have the most to gain from Gmail’s security and collaboration features.