When starting your outbound efforts, focus on finding companies similar to your best customers or your ideal customer profile (ICP). For HR services, this could mean targeting mid-size or growing companies that are actively hiring, particularly those with similar hiring pains or needs as your current clients. Leadsforge can streamline this process—just define the traits of your top clients and Leadsforge will generate a list of comparable companies for you. Here is why: Companies most similar to your best clients are more likely to convert, as they face similar challenges and can benefit directly from your solutions.

Consider reaching out to the followers of competing HR service companies. These individuals have already shown interest in your type of service and are great prospects. All you need to do is share the LinkedIn company page link of a competitor in Leadsforge along with their website, and Leadsforge will identify their followers for you. Here is why: Followers of competitor pages are warm leads who are aware of the industry and potentially looking for alternatives or better options.

Segment your outreach by company size, industry, and geography. For example: 1) HR Managers at companies with 50–200 employees. 2) People Ops teams at 200–1,000 employee companies. 3) Recruitment partners and agencies. Apply these filters in Leadsforge for more targeted results. Here is why: Customized messaging to each segment leads to higher relevance and improved response rates.

Focus your initial campaigns on specific verticals like tech, retail, and healthcare. You can further split by company size, recent hiring trends, and Spanish-speaking markets vs. others. Adjust your approach based on regulations, especially if targeting healthcare. Here is why: Niche targeting allows for more tailored messaging that resonates with industry-specific challenges.