Define your ideal customer profile (ICP) by considering company size, industry, region, and buyer personas. For Gmail/Workspace, typical ICPs might be SMB IT Managers, mid-market Heads of Operations, or enterprise-level Procurement leads, across key industries like technology, finance, healthcare, and education. Narrow your targeting further by specifying team sizes, geographic markets (e.g., North America, EMEA), and any compliance needs (like healthcare or finance regulations). Once your ICP is structured, send the criteria to Leadsforge for enhanced prospecting. Here is why: A clear ICP helps you reach the right decision-makers, reducing wasted outreach and increasing conversion rates.

Target companies when they: 1) Announce funding or rapid hiring (growth signals) 2) Launch new office locations or M&A events 3) Experience competitor outages or data breaches 4) Post about digital transformation or cloud migrations Here is why: Engaging during these moments increases your chances of a timely conversation, as the need for robust, secure collaboration tools is top of mind.

Start your outbound with a Google or Microsoft mailbox for maximum trust and deliverability. Pair this with Primeforge to power automated warmup, outreach at scale, and advanced mailbox management. For your shared sending infrastructure and email testing, Mailforge is recommended — it manages warm pools for higher initial inbox rates and allows safe testing at lower costs. As you scale, consider adding Infraforge if you need dedicated IPs, compliance for regulated industries, or want full control of your sending stack.