Here's what Gmail (HR Services context) should do to generate more qualified meetings every month.
Lead generation
Start by reaching out to companies that already use HR technology solutions similar to yours, such as Greenhouse, Lever, or Workable.
Here is why:
These companies have demonstrated a willingness to invest in their talent acquisition and HR processes, making them more likely to be interested in your offering. You can quickly build targeted lists of similar potential customers using Leadsforge—just tell Leadsforge who your best current clients are (or your ideal customer profile) and it will help you find others like them.
A great quick win is to identify who follows your competitors’ company pages on LinkedIn. Leadsforge can help you here—simply provide the LinkedIn company page URL for a key competitor and Leadsforge will find those followers for you.
Here is why:
Followers of similar HR solution providers are already showing interest in this type of product. Share their LinkedIn company page link in Leadsforge and it will find it for you.
Refine your Ideal Customer Profile (ICP) to target HR leaders, Talent Acquisition Managers, People Ops, and HRIS owners at companies with 50–1,000 employees. Focus your efforts on Spanish-speaking markets, the US, and LatAm for maximum impact.
Here is why:
Clear ICP targeting ensures each message gets to the most appropriate buyer, and you can always narrow your search in Leadsforge by geography, industry, company size, and department function for even sharper targeting.
Targeting
Segment your lists by:
1) Role (Talent Acquisition, CHRO, People Ops, HRIS Manager)
2) Company size (50–250 employees, 251–1,000 employees)
3) Industry fit (companies actively hiring or experiencing growth)
4) Geography (start with Spanish-speaking markets, US, and LatAm)
Here is why:
Segmentation allows you to personalize messaging and increase the likelihood of engagement, ensuring you’re focused on high-potential groups.
For vertical targeting, consider creating lists specifically for industries that are especially active in hiring or undergoing HR tech upgrades—such as technology firms, growing startups, or companies recently backed by venture capital.
Here is why:
These verticals are more likely to have budget and an urgent need for HR solutions, making your outreach more relevant and timely.
Prioritize outreach based on:
1) Companies recently posting new jobs
2) Firms announcing new funding, major growth, or new office openings
3) Organizations that recently changed their HR/ATS providers
Here is why:
Reaching out when there’s a clear hiring or change trigger increases your chances of getting a response—timing is everything in outbound sales.
Outbound Stack We Recommend:
Every company should choose outbound tools that work specifically for their industry.
Unlimited Linkedin Profiles
ESP Matching for increased delivery
Here’s Why
Salesforge is your all-in-one platform for running, orchestrating, and scaling cold email sequences.
Here is why:
It automates outreach across multiple mailboxes, personalizes messages for different segments, and makes it easy to monitor engagement, so your team can grow results without manual busywork.
Latest & High Quality Contact Data
Find Competitor’s LinkedIn Page Followers
Highest Data Coverage (10+ Providers)
Find Lookalikes of your Customers
Find Linkedin, Email & Phone Number
Here’s Why
With Leadsforge, you can quickly identify and build highly-targeted contact lists based on your best customers, competitors’ audiences, or detailed ICP filters.
Here is why:
You spend less time searching and researching, and more time starting conversations with the people who matter most to your business.
Set up your outbound email infrastructure using Primeforge for secure Google or Microsoft mailbox management, plus Mailforge for easy, cost-effective sending on reliable shared IP pools.
Here is why:
Primeforge ensures your mailboxes are properly provisioned and integrated for optimal deliverability, while Mailforge’s high-quality shared IPs help you launch quickly and safely. This combination is great for companies your size and outbound volume—once you’re sending at scale, you can always add a dedicated IP with Infraforge if needed.
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