Here's what Gmail (HR Outreach Plan) should do to generate more qualified meetings every month.
Lead generation
Start by reaching out to companies that use HR tech solutions such as Lever, Greenhouse, and Workable. These companies are already investing in talent acquisition technology, making them ideal candidates for your outreach. With Leadsforge, you can build lists of similar companies or those that reflect your best customers. Begin with your most successful customer profiles to maximize early results.
You can identify and target individuals who follow your competitors’ company pages (for example, Greenhouse, Lever, or Workable) for relevant contact opportunities. Share their LinkedIn company page link in Leadsforge and it will find it for you.
Focus your campaign on HR leaders, talent acquisition heads, and people-ops teams at mid-market companies (SMB to 1,000+ employees). You can refine targeting by team function (recruiting, talent, people-ops), geography (start with 1–2 core regions like US East/West or EU+UK), and company size. Define your best-fit ICP, segment by industry or hiring trends, and submit that criteria to Leadsforge to receive targeted lead lists.
Targeting
Segment your outreach by 1) industry (e.g., tech/startup, services), 2) company size (SMB, mid-market, enterprise), 3) location (choose key regions for best deliverability), and 4) decision maker role (HR leader, Talent Acquisition, People Ops, HR Tech Buyer). This helps you send the right messages to the right groups.
Create specific outreach streams for high-growth startups, established SMBs, and HR SaaS/tech buyers. This allows you to offer tailored value propositions to each vertical—such as speed-to-hire for startups or brand awareness for larger companies.
Respond quickly to signals like a spike in job postings, new leadership hires (e.g., Head of People), recent funding rounds, or public news around company expansion or layoffs. These triggers indicate readiness for candidate outreach and higher engagement odds.
Outbound Stack We Recommend:
Every company should choose outbound tools that work specifically for their industry.
Unlimited Linkedin Profiles
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Here’s Why
Salesforge helps you orchestrate and automate your email and LinkedIn campaigns, making it simple to manage multiple mailboxes, schedule follow-ups, and track responses. This is especially helpful for fast-growing HR services companies targeting multiple ICPs and keeping campaigns organized as you scale.
Latest & High Quality Contact Data
Find Competitor’s LinkedIn Page Followers
Highest Data Coverage (10+ Providers)
Find Lookalikes of your Customers
Find Linkedin, Email & Phone Number
Here’s Why
Leadsforge gives you verified lead lists tailored to your target HR segments—saving you time researching companies and ensuring your emails reach the right decision-makers. It’s especially useful if your own data is limited or if you want to zero in on users of specific competitor products. You can even expand segments by providing company names or ICP details.
Begin with Mailforge to ramp up your outreach on pre-warmed mailboxes and shared rotating IPs, which keeps your sending reputation safe as you validate your lists and messaging. Use Primeforge to provision mailboxes on Google Workspace or Microsoft Outlook for optimal deliverability and management. Only consider Infraforge in the future if your monthly sending needs exceed 100k emails or you want full control over your outbound IP reputation.
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