Stick with your current focus on HR leaders and decision-makers at SMBs and mid-market companies (50–2,000 employees) in fast-scaling industries. You can also refine targeting by identifying specific teams (e.g., People Ops, Hiring Managers), company geography, or tech/industry specialization. Feed these details into Leadsforge to build highly tailored prospect lists.

Monitor for outreach triggers like: 1) Recent job postings or a surge in hiring activity 2) Fundraising events (series A/B/C rounds) 3) Layoffs at competitors 4) Seasonality (hiring surges in Q1 or graduation seasons) or product launches. Here is why: Triggers indicate companies that are more likely to need HR and recruiting support right now, improving your campaign timing and relevance.

Set up your outbound mailboxes using Primeforge for easy management and Google/Microsoft integrations. For sending, begin with Mailforge to take advantage of warmed shared IPs and proven deliverability. As you grow in volume or require more dedicated sending, consider Infraforge's dedicated IP options. Here is why: This combination gives you safe, reliable sending, and is designed to scale with your business needs without risking your core domain reputation.