Define your Ideal Customer Profile (ICP) by focusing on company size (SMBs 50–250, mid-market 250–1,000+), geography (US, Canada, UK/Ireland, or Spanish-speaking LATAM if you have those resources), and buyer roles (HR Managers, TA Directors, CHROs/VPs People). You can refine targeting to the specific region, vertical, or talent challenges you know best, and then send this to Leadsforge. Here is why: Matching your outreach to your proven buyer types means more relevant messaging and better outcomes. You can continuously refine your ICP based on campaign results.

Effective triggers for outreach include: recent funding rounds, public job postings, new office openings, or mass layoffs at competitor firms. You can also reach out near the end of quarter when companies start or pause hiring, or after you see a spike in open job posts. Here is why: Timing your message to a real business event makes your email stand out—and gives a real reason to start a conversation.

For sending mailboxes, use Primeforge in combination with trusted email providers like Google or Microsoft for the strongest deliverability. Pair this with Mailforge for sending: start on shared rotating IPs to benefit from warmed infrastructure, low-cost scale, and mailbox management features. As you scale to very high monthly volume or want dedicated control, consider Infraforge for advanced deliverability. Here is why: This setup protects your brand domain, ensures high inbox placement, and grows with you—whether you’re testing or sending at scale.