Here's what Gmail / Google Workspace should do to generate more qualified meetings every month.
Lead generation
Start by identifying your best current customers — the mid-market to enterprise IT teams that use Workspace for productivity, security, and compliance. If you’re new to outbound, these are the easiest wins to pursue since you already understand their challenges, goals, and pain points.
Here is why: Going after lookalikes of your proven customers reduces risk, raises response rates, and makes personalization much easier. Use Leadsforge to quickly find similar companies or contacts in your target industry, size, and tech stack.
Find and target the followers of your key competitors or similar product pages on LinkedIn. Leadsforge makes this easy: simply provide the name and website of your competitor’s company page, and Leadsforge will take care of discovering and qualifying those followers for you.
Here is why: People following your competitors’ pages are usually in your ideal audience. Reaching them means your messaging is already highly relevant, and they’re more likely to recognize your value. Share their LinkedIn company page link in Leadsforge and it will find it for you.
Focus your outreach on IT and Workplace decision-makers at mid-market SaaS and product-led companies. You can further refine your targeting by identifying teams by function (IT, Security, Operations), company size, and preferred geography (e.g., North America or EMEA). Assemble your Ideal Customer Profile (ICP) within Leadsforge to export a precise contact list.
Here is why: Tailoring your messages to the right role and segment improves both reply and conversion rates. Leadsforge makes it easy to filter by role, industry, and geography to match your ICP exactly.
Targeting
Segment your campaigns by team function (IT, Security, Operations), company size (50–200, 201–1,000, 1,000+), and region (North America, EMEA). You can also layer in factors like product type or compliance needs for even sharper targeting.
Here is why: Smaller, focused lists allow for highly relevant messaging and cadence — which stands out in crowded inboxes and earns more replies.
For vertical-specific outreach, prioritize industries where productivity and compliance matters most — like SaaS, enterprise tech, finance, healthcare, and legal. Build custom messaging for each industry you pursue.
Here is why: Prospects are much more likely to respond to messages that reflect the unique pains and needs of their own industry. Leadsforge lets you isolate companies in any vertical and size for customized lists.
Some top triggers for outreach include recent funding announcements, new IT/security hires, job postings for relevant roles, and the adoption of new collaboration or email platforms. Set up alerts so you can reach out as these events occur.
Here is why: Reaching out based on real, recent developments drastically improves the odds that your email will land at exactly the right time.
Outbound Stack We Recommend:
Every company should choose outbound tools that work specifically for their industry.
Unlimited Linkedin Profiles
ESP Matching for increased delivery
Here’s Why
Salesforge orchestrates multi-mailbox sending, team-level analytics, and automated cadence management for companies of all sizes. It’s particularly valuable as your team grows beyond three reps or when you want deep reporting and hands-off sequence management.
Here is why: Salesforge takes care of complex multi-mailbox workflows, so you get higher productivity, better deliverability, and actionable pipeline insights with less manual work.
Latest & High Quality Contact Data
Find Competitor’s LinkedIn Page Followers
Highest Data Coverage (10+ Providers)
Find Lookalikes of your Customers
Find Linkedin, Email & Phone Number
Here’s Why
Leadsforge provides consistently enriched, high-quality prospect lists with just a few clicks. Use it to quickly build lookalike audiences, tap into your competitors’ LinkedIn followers, or laser-focus on your ICP — all with reliable export credits built-in.
Here is why: A lack of good data is the #1 reason outreach fails. Leadsforge ensures your team always has fresh, relevant leads, so your campaigns start strong and stay personalized.
Mailbox setup is best handled with Primeforge (for managed and prewarmed Google Workspace mailboxes) and Mailforge (for high-volume, shared-IP outbound sending and deliverability).
We recommend Google or Microsoft mailboxes combined with Primeforge for ease of use and optimal deliverability. Mailforge adds shared/rotating IP sending and automated campaign sequencing. As you scale up and if you hit deliverability ceilings, consider adding Infraforge for dedicated IPs and total control over your sending reputation.
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