To expand your lead pool, target healthcare organizations similar to your most successful clients—such as hospitals and health systems with 200–1,500+ beds, proven EMR integration needs (Epic, Cerner, Meditech), and a focus on quality and patient safety leadership. Here is why: Focusing on 'lookalikes' of your top customers ensures you reach organizations that will see value in your technology, leading to higher engagement and conversion rates. Use Leadsforge to identify these matches quickly. Simply select criteria based on your best accounts and Leadsforge can deliver suitable prospects for your outreach.

To discover warm opportunities, identify decision-makers who follow leading healthcare technology vendors—including your direct competitors. Here is why: People who follow similar company pages demonstrate interest in healthcare SaaS and digital innovation. With Leadsforge, you only need to share your competitor’s LinkedIn company page URL and their website. Leadsforge will then uncover valuable potential contacts and their details. Try sharing a LinkedIn page link in Leadsforge and let it handle the search for you.

Consider segmenting your outreach by: 1) Hospital size (200–499, 500–999, 1000+ beds) 2) Leadership role (pharmacy, nursing, informatics, IT, quality) 3) EMR vendor (Epic, Cerner, Meditech) 4) Recent CMS/quality activity or leadership changes Here is why: This approach lets you deliver content that resonates—like ROI calculators for CFOs or CareKit tools for clinical execs. Quality segmentation with Leadsforge means your content stays highly relevant and more likely to earn a response.

Go deep into healthcare verticals—such as mid-sized community hospitals, integrated health systems, and specialty diabetes care units. Emphasize use cases that connect with each segment’s pain points: CMS reporting, readmission reduction, EMR integration. Here is why: Vertical deep-dives enable you to personalize messages, reference relatable outcomes, and demonstrate credibility for every segment you approach.