Start by focusing on your best customers or those you consider your ideal fit. This means looking at Series A–B SaaS companies, especially those already seeing growth or making recent hires in sales and growth roles. Leadsforge can help you identify similar companies with signal-driven lists so your outreach starts strong with high-potential prospects. Here is why: Companies similar to your existing top performers are the most likely to convert, helping you achieve early wins and refine your campaign faster.

A great tactic is to research people who follow your competitors’ LinkedIn pages—they may be open to a new solution like yours. All you need to do is provide the competitor company name and website to Leadsforge. Share their LinkedIn company page link in Leadsforge and it will find the relevant prospects for you. Here is why: Followers of direct competitors are actively interested in your space, so your outreach is more relevant and likely to get a response.

For effective outreach, segment your lists by: 1) Industry (SaaS, BFSI, healthcare) 2) Company size (50–500 employees for SMB/mid-market, flag large companies for vertical plays) 3) Geography (US primary, UK/EU and India/Gulf for specialized verticals) 4) Role/persona (growth, revenue, product, compliance/security) Here is why: This approach makes your offer feel tailored to each group and increases engagement rates.

Identify and isolate regulated or high-value segments, such as BFSI and healthcare, and treat them with more compliance-aware language and stricter deliverability controls. Use dedicated mailboxes and messaging for these industries, ensuring you meet their standards and expectations.