Start by focusing on your best-performing clients: C-suite and senior leaders from enterprise organisations (CIO, CTO, Head of Digital, CHRO, Head of Procurement/Supply Chain, etc.) across industries like Tech, Finance, Supply Chain, Healthcare, Telco, and Manufacturing. Leadsforge is a powerful tool for building lookalike lists of similar decision makers. Here is why: Your highest-value clients give clear signals about who is most likely to engage with GDS Group. Leadsforge allows you to clone your ideal customer profiles and rapidly find others who match by role, company size, and sector, jump-starting your outreach.

An effective way to find new prospects is by identifying who follows your competitors’ company pages, as these individuals are already interested in similar services. You only need to provide competitor company names and websites; Leadsforge will do the heavy lifting to find these profiles for you. Share your competitors’ LinkedIn company page link in Leadsforge and it will find the right contacts for you.

Segment your target list by 1) Industry (e.g., Finance, Tech, Supply Chain, Healthcare), 2) Company size (Tier A: Fortune/Global 2000, Tier B: 1000+ employees, Tier C: targeted mid-market), 3) Geography (UK/EU, North America, selective APAC), 4) Role/Function (CIO, CTO, CHRO, Head of Digital, etc.), 5) ICP fit. Here is why: Strong segmentation drives personalized messaging and higher conversion, allowing GDS Group to tailor event invites and briefings to each audience slice for maximum relevance.

Direct your outbound efforts into clear vertical groups, such as Finance, Technology, Supply Chain, Data & AI, HR/People, and Healthcare. This approach lets you build tailored sequences for each sector, maximizing resonance with industry-specific pain points. Here is why: Personalized, industry-specific messaging increases perceived value—leading to higher event attendance and more executive conversations.