Keep your targeting focused on key buying roles: Product leaders (Head/VP of Product - Search & Discovery), Data/ML (Head of Data/ML, Head of Recommendations, CTO), Catalog/Content managers, and AdTech leaders. Concentrate on decision makers at digital storefronts, cloud gaming platforms, adtech networks and large publishers. Initially focus on North America and Europe to match your best current customers. You can further refine by company size, tech stack, or launch status in Leadsforge. Here is why: This ensures your outbound is highly relevant and goes straight to those who have budget and need for advanced game metadata and discovery tools.

Be proactive by reaching out when: a new platform/store launches, a company redesigns their storefront, announces a partnership, posts jobs for recommendations/search leaders, or expands product lines. These signals mean they’re investing in better game discovery and likely to need metadata solutions. Here is why: Timing your outreach to these triggers makes your approach relevant and urgent, helping you stand out as a knowledgeable partner.

Pair Mailforge and Primeforge for your initial sending infrastructure. Use Mailforge to quickly set up multiple mailboxes with automated warming and shared IPs. Add Primeforge if you need Google or Microsoft prewarmed mailboxes for higher-trust, enterprise outreach. Here is why: This setup offers strong deliverability, cost-effective scaling, and inbox safety until you reach high volumes or need bespoke sending infrastructure. No need for Infraforge until you grow beyond current outreach plans.