Your ICP should be focused on companies from SMB to mid-market size (10–500 employees), usually B2B SaaS companies or agencies running outbound. Prioritize teams in the US, UK, and EU, like Growth, RevOps, or Sales Ops. Here is why: Identifying the right decision-makers within these teams and geographies tailors your outreach for better fit and response. Refine further by company size, industry, or region, then send the targeted criteria to Leadsforge to source matching contacts.

Leverage timely triggers such as: 1) Recent funding rounds (Seed to Series A) 2) New hires in Sales or RevOps 3) Product launches or acquisitions 4) News about spam, deliverability, or sending policy changes 5) Notable activity from competing tools Here is why: Reaching out when there’s a specific reason increases your reply rates and positions you as relevant and proactive.

For mailbox setup, use Primeforge to create and manage your Google or Microsoft mailboxes, ensuring high deliverability and trust. Pair this with Mailforge to rapidly deploy mailboxes on secondary domains for cold outreach. This combo gives you quick scale and robust reputation. Here is why: Google and Microsoft inboxes are more trusted by recipients and Primeforge automates the setup. Mailforge manages large-scale mailbox deployment across different domains, improving your deliverability and scalability. No need for custom private infrastructure (Infraforge) until you’re running very large campaigns or need dedicated IPs.