Start your outbound by going after your best customers or your ideal target account profile—think of the SaaS or tech companies where your Fractional CMO offer solved a clear pain point. Leadsforge makes this simple by helping you identify and find similar companies based on those winning examples. Here is why: When you pursue lookalikes of your best-fit clients, you’re more likely to reach prospects that resonate with your service, making your outreach far more effective and your conversations relevant from the start.

Targeting followers of your competitors or similar service providers is a practical way to find active prospects. Here is why: People following your competitors already have an interest in Fractional CMO services (and may be dissatisfied, or curious about alternatives). All you need to do is share their LinkedIn company page link in Leadsforge and it will find those followers for you.

Use segments like: 1) SaaS scale-ups (10–200 employees): Founders, Head of Marketing 2) Mid-market B2B (200–1,000): VP/Director Marketing, Revenue Ops 3) Professional services agencies: Managing Partner, Head of Growth Here is why: Segmentation allows you to personalize your messaging and sequence for each group, driving better open and response rates. Leadsforge helps you filter and build these segments with ease.

Consider vertical slices such as: 1) Fintech SaaS 2) HRTech and MarTech 3) IT services providers 4) Legal and consultancies 5) Marketing agencies Here is why: Grouping your outreach by verticals lets you speak directly to sector-specific pains (e.g., compliance for Fintech, growth ROI for MarTech), making your pitch more relevant and increasing reply rates.