ICP targeting means focusing your efforts on the buyers most likely to actually buy your solution. For Forbo, that includes teams like facility and building managers, architects, procurement specialists and operations managers—across industries like healthcare, education, retail, and industrial manufacturing—especially in key regions like the EU, North America and APAC. You can refine this even further to target people by job role, location, or company size, and send your criteria to Leadsforge for a highly tailored list. Here is why: The more precisely you define your Ideal Customer Profile (ICP), the better your chances of running successful and relevant campaigns.

Monitor for actionable triggers: public announcements of facility expansions, published RFP/tender notices, new hires in facilities roles, sustainability or green building news, competitor launches, or trade show attendance. These events signal timely opportunities for outreach. Here is why: Acting on live triggers lets you contact decision-makers at the exact moment they’re considering new solutions or reviewing vendors—which raises your success rate.

Set up your mailboxes using Primeforge for 1:1 employee-style outreach—they work smoothly with Google and Microsoft mailboxes, giving authenticity and higher deliverability. To automate campaigns and initial sequences, use Mailforge for a quick, low-risk start. This setup keeps your main brand domain protected while maximizing reach and flexibility.