Your ICP includes heads of marketing, brand partnerships, sponsorship and events leads, and e-commerce directors at premium brands within aviation, marine, hobby, logistics, and supply chain industries. Pin down teams and geographies most relevant for each campaign — start with the US, especially Tennessee, Florida, California, as well as the UK, Europe, Australia, and Canada. You can further refine targeting by company size (mid-market, enterprise) or specific product focus. Export your refined ICP to Leadsforge for best results. Here is why Clear ICP filters allow you to personalize messages and prioritize the highest value decision-makers for faster pipeline growth.

Use automation to watch for funding rounds, new product launches, high-profile hires, or seasonal campaigns like airshows and boat shows. Engage when competitors sponsor events or when target brands announce fleet expansions, product recalls, or major news in their space.

For mailbox setup, pair Google or Microsoft mailboxes with Primeforge for optimal security and deliverability. Use Mailforge for shared and rotating IPs in your outbound pilot phase — Mailforge protects your brand domains and streamlines your A/B testing and ongoing cold campaigns. Here is why Starting with Mailforge reduces risk to your main domain and helps you optimize deliverability as you warm up outbound volume.