Start with teams such as IT, Engineering, Marketing, and HR, focusing on business roles relevant to your offer. Target Japanese SMBs (10–250 employees), primarily in Tokyo and Osaka, but keep APAC options open for future expansion. You can refine your criteria down to company size bands, industry specifics, or even recent business events, then send these filters directly into Leadsforge for data acquisition. Here is why: Careful ICP targeting minimizes wasted outreach, improves conversion rates, and keeps your campaigns compliant and relevant.

Key triggers you can use for timing your outreach: 1) New job postings in IT/marketing roles 2) Companies announcing funding or new product launches 3) Firms showing increased activity around competitors 4) Registrants for local webinars or industry events.

For your initial sending infrastructure, set up your mailboxes using Mailforge (for fast start, shared IPs) and Primeforge (if you want to send from Google or Microsoft mailboxes for better deliverability and calendar sync). As you scale or require more control, consider Infraforge for dedicated IPs and extra domain reputation protection.