Define your Ideal Customer Profile based on your strengths. Focus on Event Directors, Heads of Events, and Venue Managers at NYC-based venues (50–500 employees) and corporate event teams (100–2,500 employees). You can further refine by industry—corporate, non-profit, or agency-led events—and location, expanding later from NYC to other metro areas. After pinpointing your ICP, upload these criteria to Leadsforge and let it handle the search and list building for you. Here’s why: Detailed ICP targeting makes outreach more efficient and increases your chances of connecting with the right decision makers.

Target prospects when they are most likely to be interested—for example, when a new venue opens, after a recent venue renovation, when companies announce new event campaigns, or if they’ve recently hired a Head of Events. Use custom trigger lists from Leadsforge to time your cold outreach for maximum impact. Don’t forget to also time campaigns with high-response periods like spring/fall event season ramps. Here’s why: Trigger-based outreach is more relevant and timely, greatly improving your chances of a positive response.

Set up your mailboxes using Primeforge for personalization at scale. For sending, you’ll get the best results by using Google and Microsoft mailboxes for the strongest deliverability. We recommend starting with Mailforge’s shared rotating IP setup—this gives you a great sending foundation while keeping your costs low and your reputation safe. As you scale, consider Infraforge dedicated IP only if you surpass 100k emails/month or need stricter deliverability control. Here’s why: This combo safeguards your sender reputation, enables smarter personalization, and lets you ramp up reliably as your campaigns grow.