A smart way to start your outreach is by targeting companies and decision-makers who resemble your best existing clients or your ideal customer. For EventHaus, this could be mid-sized food & drink brands, professional associations, or hotels that have already invested in events or sponsorships. Here is why: These lookalike leads are more likely to understand the value of what you offer and convert quickly. You can use Leadsforge to build these lists efficiently. Simply identify your top clients and have Leadsforge find more prospects with similar profiles and roles.

You can uncover new prospects by targeting the online followers of your competitors or companies in your space. Just share their LinkedIn company page link (or provide the competitor’s name and site) in Leadsforge, and it will gather the right contacts for you. Here is why: These are people already interested in events similar to yours—meaning a warmer audience to reach out to.

Segment your outreach lists by role (marketing/events/sponsorship), industry (food & drink, hospitality, retail, professional bodies), company size (SMBs for exhibitors, mid-market/enterprise for major sponsors), and geography (start with Ireland, then grow outward). Here is why: Tailoring your messaging to these segments helps make your outreach far more relevant and boosts your reply rates. Leadsforge makes this simple to manage.

Consider breaking your campaigns into vertical-specific slices, focusing on food & drink, hospitality, retail, and professional associations. Create specific messaging and case studies for each. Here is why: Personalized content for each vertical shows you understand industry nuances and increases the chance of connecting with decision-makers.