Refine your Ideal Customer Profile (ICP) by considering decision makers such as CTOs, Heads of Ops, or VPs of Sales within SMB or mid-market companies. Segment by geography (US, UK, EU or your main markets), and focus on company size bands (10–50, 51–200 employees). Here is why: Targeting the right teams and decision-makers within the relevant regions and company sizes increases your chance of getting a response. You can adjust filters in Leadsforge to fine-tune your outreach list.

Go after companies with recent funding or hiring activity, leadership changes, or those who have open roles in key departments. Also target those that show public dissatisfaction with competitors. Here is why: Trigger-based outreach means you connect when there’s an increased likelihood the company is evaluating new solutions, so your message lands at the right moment.

For mailbox and domain setup, use Primeforge for professional integration with Google or Microsoft inboxes and top deliverability. For sending, Mailforge covers your initial needs with rotating shared IPs, allowing you to warm up domains and inboxes without hassle. No need for Infraforge until your sending volume is much higher or you need dedicated infrastructure.