Define your Ideal Customer Profile (ICP) using criteria like company size (focus on manufacturing shops and OEMs with 50–2,000 employees as your primary group), industry (fabrication, automotive, shipbuilding, oil & gas, etc.), relevant teams (plant management, procurement, engineering), and geography (North America, Western Europe, APAC). You can further refine your targets by campaign. Once you’ve set this structure, send the criteria to Leadsforge for tailored list building. Here is why: Targeting by the right size, region, and teams helps you focus your efforts where your value message will resonate most and yield more leads.

Use timely triggers for your campaigns, such as new factory openings, companies hiring for welding or automation roles, participation in trade shows, demo tours, or recent ISO certification updates. These signals can be monitored using Salesforge and Leadsforge to reach prospects at the perfect moment. Here is why: Acting on timely triggers makes your outreach highly relevant, increasing chances of engagement and response.

For mailbox setup, use Google Workspace and Microsoft Outlook mailboxes to establish the best deliverability profile. Combine these with Primeforge to provide prewarmed, ready-to-use mailboxes for outreach. Choose Infraforge as your primary infrastructure for dedicated IPs, domain management, and reputation control. This setup gives ESAB maximum deliverability, sender safety, and easy scaling as your outbound program grows.