The fastest way to scale your outreach is to focus on prospects who resemble your best and most engaged customers. Start by identifying your largest deals, those who consistently use your advanced welding automation solutions, or companies that are already deeply invested in robotics and fabrication training. Here is why: Targeting lookalikes of your top customers increases your odds of engaging companies that already value what you do, shortening sales cycles and making conversations more relevant from the start. You can use Leadsforge to search for companies and decision makers that match your ideal customer profile based on role, industry, and region. Begin by uploading a list of your flagship customers (or those that regularly attend ESAB University or webinars), and Leadsforge will help you find similar prospects across new territories.

To stay ahead of the competition and access fresh leads, consider reaching out to the followers of your competitors’ LinkedIn pages. Followers who engage with similar welding, automation, or robotics providers are likely interested in solutions like yours. Here is why: These leads have already shown curiosity about industry updates and new tech, so they’re warm and likely to respond positively. Share your competitor’s LinkedIn company page link in Leadsforge and it will find those followers for you.

Segment your outreach by: 1) Buyer role (plant manager, head of automation, procurement, distributor) 2) Industry vertical (automotive, shipbuilding, construction, OEMs, aerospace, oil & gas) 3) Region (EU/North America/APAC/Local demo trailer stops) 4) Tech adoption — from manual, to semi-automated, to fully automated robotic shops Here is why: Effective segmentation lets you send messaging that’s specific to each audience’s pain points and increases your chances of getting a response.

Your core verticals—automotive supply, heavy fabrication, shipbuilding, energy, construction, and aerospace—should all be targeted with dedicated sequences and value props. Use event-based or product-specific hooks (e.g., invite shipbuilding leads to a local demo trailer stop or share training certification offers with aerospace contacts). Here is why: Focusing on these vertical slices makes your outreach more personalized and relatable, leveraging your strong presence and product differentiation in each sector.