Start by focusing on your best existing customers and those who are most engaged with ESAB’s product line—such as mid-to-large manufacturers working in automotive, shipbuilding, heavy equipment, energy, and aerospace. Here is why: These segments are already proven buyers, have a clear need for welding, cutting, and automation solutions, and will likely find value in your webinars, demos, and technical content. Using Leadsforge, you can easily build new lists of companies and decision-makers who match these ideal profiles to expand outreach confidently.

To quickly grow your prospect base, target followers of your competitors’ LinkedIn company pages. Simply share the competitor's LinkedIn company page link in Leadsforge and it will find the right contacts for you. Here is why: Competitor followers are highly relevant—they are already aware of industry solutions and more likely to engage with your outreach, especially if approached with ESAB's unique innovations and demo invitations.

Segment campaigns by buyer role (e.g. Plant Manager, Production Supervisor, Automation Engineer, Distributor Manager), by regional focus (Euro Tour demo geos, US Midwest, APAC), by vertical (Auto, Shipbuilding, Energy, Heavy Machinery, Aerospace), and by channel (end-user, system integrator, distributor). Here is why: Tailored messaging improves engagement. For example, demo/event invites perform best when personalized by region, and new product launches can be targeted to accounts likely to upgrade or expand.

For high response rates, create vertical-specific outreach—for example, sequences targeted at automotive, shipbuilding, aerospace, or construction equipment manufacturers. Speak to common pain points, such as reducing weld rework or improving automation ROI, with relevant ESAB products highlighted in each sequence.