Define your ideal customer profile by company type (DTC/ecommerce brands), company size (1–250 employees), and location (UK-focused). Break down further by identifying teams such as founders, growth or marketing heads, or ecommerce operations leads—these are your key decision makers for outbound. Use Leadsforge to filter these profiles, then build segments based on this refined targeting.

Target prospects when they’re actively considering change: 1) Recent funding rounds 2) Hiring for ecommerce or marketing roles 3) Recent platform migrations or big website updates 4) Competitor launches or promotions Here is why: Timing your outreach for when brands are in a growth or transition phase means they’re more open to your offer and willing to invest.

For your mailbox setup, start with Mailforge for its shared, managed infrastructure—this makes setup quick and helps maintain good deliverability at a low cost. If you want to use Google or Microsoft mailboxes for better inbox placement, add Primeforge to your stack. Buy and set up at least two of the suggested secondary domains for outbound, and make sure to add proper authentication records (SPF, DKIM, DMARC) to each domain. Here is why: This setup protects your main brand domain reputation, keeps things simple, and gives your emails the best chance of landing in inboxes. Only consider upgrading to Infraforge (dedicated IPs, whitelabel sending) if you start sending high volumes in the future.