Define your Ideal Customer Profile (ICP) precisely: solo founders and co-founders of startups at pre-seed to Series A, 1–50 employees, mainly in English-speaking geos (US/UK/CA/AU). You can also target roles like Head of Growth and Head of Marketing at small startups, and experienced solopreneurs or consultants looking for growth resources. Leadsforge lets you refine these attributes as you develop stronger signals from replies and campaign analytics. Here is why: Clear ICP targeting means your emails are more relevant, improving open and reply rates from the start.

Prioritize outreach to: 1) Startups with new funding (pre-seed/seed rounds). 2) Companies posting for marketing/growth hires. 3) Startups announcing product launches, joining accelerator cohorts, or new partnerships. Here is why: Hitting prospects when they’re actively investing or scaling maximizes their openness to your programs.

Start with Mailforge (shared/rotating IPs) for cost-effective sending and Primeforge if you want Google Workspace or Microsoft mailbox integration and higher deliverability. This combination is ideal for new and small teams sending first campaigns. Infraforge comes into play only when you're ready to scale significantly, need dedicated sending infrastructure, or full white-label control.