Start by identifying your best current customers—those in industries such as retail, healthcare, manufacturing, or logistics with 100–10,000+ employees. Focus on companies using multiple locations or shift-based teams. Leadsforge can help you find similar organizations and decision-makers quickly. Here’s why: Lookalike targeting lets you reach leads that most closely resemble your most valuable clients, improving demo rates and sales efficiency. Begin with Leadsforge by uploading details of your ideal customers and discover lookalike companies instantly.

Gain an edge by targeting followers of your competitors’ company pages. Competitors in global HR and workforce management like AbsenceSoft, FactorialHR, or ADP have relevant followers who may be interested in edays. All you need to do is copy the LinkedIn company page link of your competitor and paste it in Leadsforge—it will take care of the rest and deliver ready-to-action lists.

Segment your outreach by industry (retail, healthcare, manufacturing), company size (mid-market 100–1,000 employees; enterprise 1,000+), and geography (UK, EU, US, APAC). Within each segment, further drill down by role (HR Director, Payroll Manager) to craft personalized messaging. Leadsforge makes it easy to generate these segmented lists—just input your targeting criteria, and you’ll get validated contacts fast.

Prioritize verticals where time and absence management has a direct business impact. For edays, these include: 1) Retail and hospitality (shift management) 2) Healthcare (compliance and scheduling) 3) Manufacturing & logistics (multi-country templates) 4) Education and large services (public holidays, attendance tracking) Targeting these vertical slices ensures you are speaking directly to sectors with strong, urgent needs.