Here's what EcoMap Technologies, Inc. should do to generate more qualified meetings every month.
Lead generation
Begin by focusing on organizations that already see the value in regional analysis, data-backed decision making, and partnership management. Start with your best accounts—such as public innovation agencies, state economic development offices, and organizations like the Aspen Institute or City of Philadelphia. Use Leadsforge to identify similar organizations within other regions, states, or sectors that share these characteristics.
Here’s why: These types of accounts are already budget holders for ecosystem tools, are referenceable in future outreach and are likely to open conversations quickly. Using lookalike audiences ensures your outbound is relevant and starts with the highest probability wins. With Leadsforge, you can upload your best customer list or select your ideal target profile, and it will suggest new prospects for you.
Another great way to find prospects is to reach people who are already following your competitors or similar ecosystem mapping solutions. With Leadsforge, you can easily generate a list from the followers of any LinkedIn company page—just share the competitor’s company page URL and Leadsforge will identify and organize those followers for outreach.
Here’s why: Competitor followers are already interested in these solutions; they’re pre-warmed targets and highly likely to engage with you.
Keep your targeting sharp by focusing on the ideal decision-makers—Directors and VPs of Economic Development, Chief Innovation Officers, Executive Directors of innovation hubs, foundation program officers, and university program leads. Also, consider organization type (public, nonprofit, university), size (5–500 staff), and regional focus (state/metro/county). Refine geography, team focus, or vertical as needed, and then upload your criteria into Leadsforge for tailored lead lists.
Here’s why: The more you stick to your ideal customer profile, the better your campaigns will resonate and perform. Leadsforge makes it easy to adjust or refine your searches as you learn which profiles get the best response rates.
Targeting
Segment your campaigns by key categories like industry (economic development, universities, chambers/councils, nonprofits), organization size (regional/state, metro, local), and location. Create specific outreach sequences for each segment and test different hooks (scorecards, ERM, chats, partnership offers). Leadsforge will allow you to pull separate lists for each vertical, so you can send personalized campaigns.
Here’s why: Personalization drives higher response rates. Specialized messaging for each segment helps you match your solution to their top priorities and wins more attention.
Prioritize vertical slices such as:
1) State economic development agencies
2) University entrepreneurship centers
3) Nonprofit community builders & CDFIs
4) Regional chambers or partnership orgs
This helps your sales team keep messaging consistent and makes it easier to reference similar success stories in each campaign.
Look out for these triggers to launch timely outreach:
1) Organizations receiving new grants/funding or opening new programs.
2) Announcements of new Innovation/ED directors.
3) Launch of coworking/innovation spaces or ecosystem events.
4) RFPs or press about hiring, innovation, or economic strategy.
Flag these in Leadsforge or your CRM so your next campaign always feels timely and relevant.
Outbound Stack We Recommend:
Every company should choose outbound tools that work specifically for their industry.
Unlimited Linkedin Profiles
ESP Matching for increased delivery
Here’s Why
Salesforge is perfect as your outbound engine when you have more SDRs or want to manage larger, multi-mailbox campaigns. For a growing team, it keeps every sequence, campaign, and mailbox streamlined—so you scale up confidently without chaos.
Here’s why: As your outbound grows, managing campaigns by hand gets messy. Salesforge lets you automate, track, and optimize every touch, across all mailboxes and domains, making scaling much simpler.
Latest & High Quality Contact Data
Find Competitor’s LinkedIn Page Followers
Highest Data Coverage (10+ Providers)
Find Lookalikes of your Customers
Find Linkedin, Email & Phone Number
Here’s Why
Leadsforge is your shortcut to finding and organizing every relevant decision-maker by role, sector, and geography. Just define your audience—like 'state innovation officer' or 'university entrepreneurship lead'—and Leadsforge serves up a ready, exportable list (including validation credits).
Here’s why: A strong outbound campaign starts with accurate data. With Leadsforge, you avoid hours of manual research, get cleaner lists, and can launch with confidence that your outreach will land in the right inboxes.
Start with Google and Microsoft mailboxes through Primeforge for the best deliverability to public and nonprofit organizations. Pair this with Mailforge to send to a wider audience using shared infrastructure. As you grow and need greater control, or once you reach higher volumes, consider Infraforge for a dedicated IP and even greater deliverability control.
Here’s why: The right blend of infrastructure protects your sender reputation and gets your message into even the most sensitive .gov, .edu, and nonprofit inboxes without risking your primary domain. Begin with Primeforge plus Mailforge. Add Infraforge only when you need that next level of scale and control.
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