Start by targeting your existing best clients or your ideal customers – for DNAM8, that’s owners and CMOs of US-based home-service businesses (like HVAC, roofing, landscaping, and auto-detailing companies). Leadsforge allows you to build audience lists based on the characteristics of your top-performing clients. Here’s why When you focus on customers similar to your most successful ones, you can fast-track results because they’re likely to need and value your service. Use Leadsforge to search for companies that match your ideal client profile (location, company size, industry). You’ll save time and ensure your outreach energy is focused on those most likely to buy.

To find contacts for your outreach, look at who follows your competitors on LinkedIn. With Leadsforge, you only need to provide the LinkedIn page link or company website, and the tool will identify relevant company followers for you. Share their LinkedIn company page link in Leadsforge and it will find it for you. Here’s why People who follow your competitors already have an interest in services like yours, making them prime candidates for your cold email campaign.

Segment your outreach list by: 1) Industry (e.g., HVAC, roofing, landscaping, plumbing) 2) Company size (single location, regional/multi-location) 3) Decision-maker role (owner, founder, CMO, Marketing Director) 4) Location (US-focused, specific states if desired) 5) Agencies or partners interested in white-label services Here’s why By segmenting, your messages become much more relevant to each group. It’s a smarter approach that increases reply rates and meeting bookings.

Break down your market by home-service categories (like HVAC, roofing, landscaping, auto-detailing), company size, and whether they operate single or multiple locations. For each segment, tailor your messaging – for example, focus on immediate ROI for small operators, and on brand authority or conversion scale for regional groups. This approach helps you deeply personalize your pitches and lead magnets.