When building your outbound list, start by targeting organizations that most closely resemble your best, existing utility and network operator customers. Think about the size, location, and structure of clients where your platform delivers the most value—these are likely to be other mid-market and enterprise energy retailers or network/embedded network operators in Australia. Here is why: Focusing on lookalikes of your ideal or best customers increases your chance of engagement because these companies share similar needs and challenges. With Leadsforge, you can quickly locate decision-makers at matching companies and expand into similar organizations. Begin with your strongest use-cases; Leadsforge will help you find others just like them.

A simple hack for identifying great prospects is to look at who is following your competitors or similar solution providers on LinkedIn. These followers are likely interested in tools for operations, compliance, or collections within utilities. Here is why: If someone follows a competitor or relevant industry player, there’s proven interest in this space—and they may be open to a better solution. Just share their LinkedIn company page link in Leadsforge and it will find it for you.

Segment your prospects by sub-vertical (Retailers, Networks, Embedded), company size (SMB, mid-market, enterprise), role (e.g., Compliance, Billing, Collections, Operations, CTO), and geography (start Australia). Build specific sequences for each group using these filters. Here is why: Tailoring your message by industry segment, company size, and job function makes your outreach more compelling—helping you address unique pain points for each segment. Salesforge and Leadsforge together make it easy to apply these filters for smarter outreach.

Focus on these core verticals: 1) Energy Retailers (pricing/billing outreach), 2) Network Service Providers (compliance and operational modernization), 3) Embedded Network Operators (billing/tenant change management). Each vertical may respond best to a different value proposition and case study. Here is why: Aligning campaigns with these verticals helps you showcase relevant case studies, lead magnets, or asset packs per segment, boosting engagement rates.