To define your Ideal Customer Profile (ICP), start with what you already know works: SMBs and mid-market organizations in Germany, especially in automotive retail, e-commerce, and education/non-profit sectors. Prioritize decision makers like Head of Marketing, Head of E-Commerce, Geschäftsführung, and Digital Leads, first in Berlin and Stuttgart, then across D-A-CH. Here is why: Focusing on these segments lets you personalize your outreach with regionally relevant proof and case studies, speeding up trust-building. You can further refine targeting by sub-industry, company size, tech stack or even recent hiring patterns—and then send those filters directly to Leadsforge for quick list building.

Key triggers to leverage include company website relaunches or migrations, hiring for a marketing lead, opening a new location, changes to online platforms, or sudden drops in digital visibility (declining SEO or paid traffic). Here is why: These moments often signal when companies are re-evaluating their marketing or web partners, making them far more likely to consider a new agency. Salesforge sequences let you automate outreach exactly when these triggers are detected.

Set up your mailbox infrastructure using Primeforge (for Google Workspace/Gmail or Microsoft mailboxes) and Mailforge (shared rotating IPs). This ensures your emails land in inboxes and your main domain reputation remains protected, all with minimal setup. As you scale, you can add more mailboxes for outreach personas directly from Mailforge. Here is why: This setup is both safe and effective for agencies just starting and enables you to grow without costly mistakes or downtime. Move to Infraforge only if your volume exceeds 100k/month or full whitelabel control becomes essential.