For your first outbound push, go after companies in similar industries and roles as your happiest customers. Focus on startup e-commerce stores, small DTC brands, and creative agencies — especially founders, heads of marketing, and ecommerce leads. You can find these by describing your best customer profile or ideal fit, then use Leadsforge to discover lookalike leads who match those traits. Here is why: Starting with your strongest use cases means you speak directly to people who already value your solution, which increases connection rates and makes early campaigns more successful.

To reach people interested in what your competitors are doing, gather followers from the LinkedIn pages of rival content automation, e-commerce marketing, or agency SaaS companies. All you need to do is provide the competitor's company name and website—Leadsforge handles the rest, finding relevant contacts for you. Here is why: People following those pages are often active buyers or decision-makers looking for similar solutions and are much more likely to engage. Share their LinkedIn company page link in Leadsforge and it will find it for you.

Structure your outreach list by: 1) Industry (e-commerce, agencies, SaaS, local businesses) 2) Company size (micro: 1–10, small: 11–100, mid: 101–200 employees) 3) Geography (region or country if you want to focus locally) 4) Buyer role (founder, head of marketing, ecommerce manager, agency owner) Here is why: Segmentation lets you personalize outreach and messaging, improving your results while making your team more efficient.

Segment your campaigns further by creating vertical-focused lists: Shopify or WooCommerce stores, digital agencies, SaaS startups, and local businesses such as beauty or hospitality. For e-commerce, you can drill down even more—like DTC fashion brands or new product launches. This allows your message and lead magnets to feel tailored and valuable in each context.