Define your Ideal Customer Profile (ICP) based on what’s already working: small to medium businesses (10–200 employees), especially SaaS companies, e-commerce, digital agencies, and growth-minded consumer brands. Target decision-makers such as CMOs, Heads of Marketing, Founders, CEOs, and Product and Performance Marketing Managers. You can refine your targeting by specific roles, company size, industry vertical, and geography, then send your criteria directly to Leadsforge for list building. Here is why: Tightly defined ICP targeting ensures your outreach is highly relevant, saving you time and increasing your response rate.

Monitor real-time signals such as recent funding, major marketing/design hires, product launches, new app updates, tradeshow participation, or any sign they need more design (like ‘hiring designer’ job posts). These triggers mean they’re likely ready for creative support now.

For mailbox setup, start with Primeforge for real mailbox infrastructure and Mailforge for fast, reliable sending from shared IP pools. We recommend using Google or Microsoft mailboxes to maximize deliverability and manageability. Here is why: This pairing gives you great inbox placement, reduced risk, and easy scaling without any technical hassle. Move to Infraforge only when your send volumes and maturity require dedicated IPs and reputation control.