Starting your outreach with businesses most similar to your best current customers will give you higher chances of success. For your agency, that means focusing first on local and regional service businesses, wellness studios, and independent retail brands; especially those between $500k and $10M in revenue, owner-operated, or with a small marketing team. Here is why: These companies are shown in your portfolio and are most likely to value strategic, website-focused campaigns and visual branding. Use Leadsforge to find more businesses just like your current favorites—simply tell Leadsforge the customer profiles you want, and it will help you build that list quickly.

You can grow your list by targeting people who already follow similar brands or your competitors. Start by providing the LinkedIn company page link or name of your main competitors or similar agencies, and Leadsforge will automatically find and organize the relevant followers for you. Here is why: Followers of competitor brands are typically aware of the value in website and branding updates and are already looking for inspiration or help in this area. Share their LinkedIn company page link in Leadsforge and it will find it for you.

Segment your lists based on 1) Industry (home services, retail, wellness/studios), 2) Company size ($500K–$10M revenue), 3) Location (Nashville and surrounding metros first), 4) ICP fit (usually small, owner-led businesses needing a conversion-focused site). Here is why: Smart segmentation means your cold emails feel more personal and relevant, driving much higher reply rates. You can easily adjust these filters in Leadsforge when building new target lists.

Break your target market into three main verticals: 1) Home & trade services (roofers, contractors, LED/lighting suppliers), 2) Local retail & hospitality (interior design, specialty retail, local shops), and 3) Wellness & studios (yoga, fitness, salons). Each segment values different things—lead generation and trust signals, strong visuals and conversion focus, or branding and funnel optimization, respectively. Use this to tailor your outreach messaging.