Start by identifying your best past customers or those you'd consider your perfect fit—these might be store owners, merchants, or larger operators who have seen tangible results like increased cash flow or operational savings from your ATMs. With Leadsforge, you can quickly pinpoint and reach out to businesses that closely match the characteristics of your best accounts. Here is why: Targeting lookalikes ensures higher reply rates, more qualified leads and campaigns that convert well, since you’re engaging people who are more likely to see value in your solutions.

Grow your prospect list fast by targeting followers of your competitors’ company pages. Simply share your competitor’s LinkedIn page link in Leadsforge—along with their website if you have it—and Leadsforge will help you find those follower contacts for outreach. Here is why: People following your competitors are likely already interested in ATM hardware or processing, so you’re reaching a warm audience with similar needs.

Segment your audience by role (store owner, ATM operator, entrepreneur), geography, and business type (convenience store, bar, restaurant, laundromat, strip mall). Here is why: Segmenting ensures messaging will resonate—owners want ROI, operators want cost savings, and entrepreneurs want simple setup and support.

Within your segments, consider vertical slices—such as retail (convenience, liquor, grocers), hospitality (bars, clubs, hotels), and essential services (laundromats, gas stations)—to tailor your offers and lead magnets. Here is why: Customizing value props (ROI calculator for retail, cost saving for multi-site operators) increases relevance and boosts engagement.