It’s important to clearly define and refine who your ideal customer is (ICP). For your case, target roles such as Head of Operations, Head of Product, Head of Data/Analytics, CTO, VP/Head of Customer Success, and CFO, focusing on companies with 10–200 employees in Mexico City, Monterrey, Guadalajara, and the broader LatAm region. Here is why: The more specific you get with your ICP—by role, company size, and location—the better your campaigns will perform. You can always further refine your filters in Leadsforge to drill down to the highest-fit prospects.

Look for signals that indicate a company might be ready to buy: recent funding, hiring key roles like Head of Product or Data, job postings for analytics positions, or news about expansions and new tool adoption. Here is why: Acting quickly on these triggers makes your outreach far more timely and relevant, increasing the chance of connecting when your solution is top of mind.

Start by setting up your sending infrastructure with Primeforge, which helps you provision and manage Google or Microsoft mailboxes for strong email deliverability. Combine this with Mailforge for reliable, cost-effective sending across your mailboxes. Here is why: Having your outreach infrastructure run on Google or Microsoft mailboxes via Primeforge, paired with Mailforge’s orchestration and warm-up tools, will protect your sender reputation and improve inbox placement from day one.