Start by targeting companies similar to your existing best clients: mid-market publishers, media companies, corporate communications teams, and marketing teams at fintechs and consultancies. These are likely the clients who benefit most from high-impact data visualisation and editorial design. Leadsforge helps you quickly find companies that look like your top customers, so you spend less time searching and more time connecting with the right prospects. Here is why: Going after lookalikes of your best customers increases your chances of landing clients who already value your work and are more likely to respond positively to your outreach.

A smart next step is to reach out to followers of your competitors or similar companies' LinkedIn pages. These followers are already interested in data visualization and editorial design services. With Leadsforge, you simply provide the competitor’s company name and website, and the platform identifies relevant followers so you can focus your efforts on an engaged audience. To get started, share your competitor’s LinkedIn company page link in Leadsforge and it will handle the rest.

Segment your outreach based on industry (media, finance, tech, consulting), company size (mid-market to large organizations), and location (DACH region, UK, US, English-speaking markets). Within these, further focus on roles like Head of Marketing, Creative Director, or IR leads to maximize relevance.

Divide your outreach with tailored messaging for each target segment—such as publishers & media for editorial spreads, corporate IR for reports and decks, or fintech/consulting for marketing assets. Each vertical can have case studies or portfolio links most relevant to their needs. Here is why: Customizing your message for each vertical shows you understand their world and increases trust in your services.