A great way to start is by reaching out to people and organizations that most closely match your best clients. Here is why Focusing on owners of high-value, paid-off properties (such as entrepreneurs and investors) as your first outbound targets usually brings higher reply and conversion rates. With Leadsforge, you can quickly find more people like your ideal customers by selecting profiles who look just like your top current clients or who fit your perfect customer description. Begin by specifying the traits and locations of your most successful past clients – for example, high-value homeowners or influential condominium managers in Rio, São Paulo, and other major metro areas.

Another powerful strategy is to reach people who are already interested in similar services to yours. Here is why Followers of your competitors’ LinkedIn pages are likely to have an interest in home equity, condo credit, or financial solutions, and may be open to better offers or faster service. Use Leadsforge: simply share your competitor’s LinkedIn company page link and Leadsforge will identify and help you contact those followers for you.

Start with three main target groups: 1) Homeowners with significant equity, 2) Condominium decision makers (managers and boards), 3) Professional channel partners (brokers, accountants, business consultants). Segment by location (major urban centers), property type/value, and decision-making role for more tailored communication. Here is why Segmenting helps you send highly relevant messages that speak directly to the unique needs of each group, increasing your open and reply rates.

Break down your strategy by verticals such as residential owners, commercial properties, and condo administrators for even sharper outreach. Prioritize by those most likely to need capital soon – for example, areas with new refinancing news or recent property transactions. Here is why Focusing on verticals lets you quickly identify and prioritize the best potential leads by product relevance and urgency.