Start by prioritizing companies that closely resemble your best existing customers—mid-market B2B businesses in the UK who value cost savings and human-first telecom support. Here is why: By focusing on lookalike customers, you're more likely to connect with prospects who appreciate your unique value and are already proven to benefit from your services. Use Leadsforge to identify similar UK-based SMBs and mid-market companies. Simply provide a few details about your best customers, and Leadsforge will help you discover more ideal prospects.

To quickly uncover new opportunities, consider reaching out to companies that follow your competitors’ LinkedIn pages. Here is why: These followers are already engaged in your market and may be open to switching providers, especially if you emphasize your human-first approach. Share your competitor’s LinkedIn company page URLs in Leadsforge, and it will surface relevant contacts for you.

Segment your outreach for better results: 1) IT/Infrastructure Managers at mid-market firms (pain: unreliable telephony, slow internet) 2) Procurement/Finance at companies with high mobile bills (pain: cost & billing transparency) 3) Office/Operations Managers in multi-site organizations (pain: device lifecycle & support) 4) Marketing/Communications teams (pain: call quality, responsiveness) 5) Customers using larger telcos (highlight your personal touch) Here is why: Tailoring your message to each segment's specific challenges improves engagement and meeting rates.

Consider targeting verticals that rely heavily on communication—such as professional services, logistics, retail, technology firms, and distributed teams. Here is why: These sectors have frequent multi-site and mobile workforce needs, making your managed services even more valuable.