Start your outreach by targeting companies that are most similar to your best current customers or your ideal customer profile. This typically includes organizations with advanced or ongoing Learning & Development needs—such as large enterprises or mid-sized companies in finance, healthcare, and logistics that prioritize training and onboarding. Here is why: Companies already spending on L&D solutions, or those with complex compliance or onboarding processes, are more likely to respond positively to Colossyan’s unique value. With Leadsforge, you can quickly identify and build lists of these lookalikes to ensure your outreach is aimed at highly relevant prospects.

To reach prospects that already follow your competitors or similar solutions, use Leadsforge to get a list of people engaging with their company pages. Simply provide the company name and website of a competitor—such as Synthesia or any other video training platform—and Leadsforge will uncover their followers for you. Here is why: Followers of competitor pages are pre-qualified as interested in your type of solution, so you’ll have a warmer starting point. Share your competitor’s LinkedIn company page link in Leadsforge and it will handle the rest for you.

Segment your outbound campaigns using criteria such as industry, company size, geography, and job function or seniority. For example: 1) Enterprise L&D and Compliance (US & UK financial services, healthcare, logistics) 2) Mid-market HR/Onboarding (US, UK, DACH) 3) Product & Sales Enablement teams (SaaS/Tech sector) Here is why: Tailored messaging for each segment resonates more, driving better engagement and conversion.

Break down your outreach into vertical slices by industry (finance, healthcare, logistics) and department/use case (L&D, compliance, onboarding, sales enablement). Here is why: Industry-specific stories and lead magnets (like sample videos or case studies from that vertical) create instant relevance and credibility.