Start out by clearly defining your Ideal Customer Profile (ICP) structure. For your business, focus on: - Teams: Growth, Performance Marketing, eCommerce Heads, or Analytics functions - Company size: SMB and mid-market, targeting companies with at least $1–5M ARR or meaningful ecommerce activity - Geography: US, UK, Canada, and Australia as your early core markets Here is why: Tightly defined ICPs help focus your prospecting and make your sequences more relevant. You can further refine this targeting within Leadsforge for even better matches before kicking off your campaigns.

Recommended actionable triggers include: - Funding events (raise/round announcements) - Key hires (Head of Growth, CMO, Performance Marketing channels) - Product launches or store activations - Competitor activity, such as layoffs or customer migrations Here is why: These triggers indicate a moment of opportunity when your solution is likely to be more relevant and get noticed.

We recommend setting up your mailbox infrastructure with Primeforge and Mailforge for optimal deliverability and flexibility. Use Primeforge to integrate authentic Google/Outlook mailboxes, and Mailforge for fast sending across shared, pre-warmed IPs. Here is why: This setup is reliable for ramping your outbound quickly and getting high inbox rates, before you need to scale to dedicated infrastructure like Infraforge.