Start by targeting companies that resemble your best current customers: Belgian SMEs using Microsoft 365 who operate in regulated sectors (like manufacturing, legal, finance, or healthcare) and require expert help with cloud security and compliance. Here is why: These organizations are most likely to value your NIS2 readiness service and have a real need for affordable, managed IT security. Leadsforge makes it simple to discover similar high-potential companies—just describe your ideal customer profile and Leadsforge will build a ready-to-contact list for you.

To get a fast start, identify organizations that are interested in your competitors’ services. You only need to provide the company name and website, and Leadsforge will find the LinkedIn followers of your competitors for you. Here is why: Followers of competing IT service providers are already engaged with similar topics, making them excellent prospects for your own outreach. Share their LinkedIn company page link in Leadsforge and it will find it for you.

Segment your outreach into: 1) Microsoft 365-using SMEs in your core regions (Brussels, Antwerp, Limburg, East/West Flanders) 2) SMEs in finance, legal, healthcare, and other compliance-heavy fields 3) Smaller businesses currently outsourcing IT but lacking in advanced security (use Leadsforge tech filters to identify companies using Microsoft 365 and small MSPs). Here is why: Segmentation helps you deliver more relevant messages to each group, increasing your chances of engagement and conversion.

Manufacturing, professional services, legal/accounting offices, local healthcare clinics, and NGOs are smart verticals to focus on for tailored messaging. These sectors are often hit the hardest by evolving compliance and security demands. Here is why: By calling out sector-specific needs (like audit-readiness, data protection, etc.), you’ll stand out and build instant credibility.