Clearly identify your key segments: DOT and city ITS managers, system integrators, municipal procurement, and military buyers. Use geography (e.g., states like CA, OR, TX), roles, and infrastructure operators as your filters. You can further refine your targeting — for example, by focusing on teams managing messaging boards with aging equipment or those planning upgrades — and send these specifics to Leadsforge to build laser-targeted lists. Here is why Refined targeting ensures you’re reaching decision makers with the highest need, making your outreach more relevant and effective.

Set outreach triggers like new infrastructure funding, published RFPs, known equipment failures, or dramatic seasonal weather change. When you see these intent signals, quickly reach out using case studies and ROI calculators to show immediate value. Here is why Timely, relevant outreach is far more likely to spark interest and start a conversation.

We recommend you use Primeforge together with Google and Microsoft mailboxes for the best combination of deliverability, mailbox management, and scalability for your current stage. Mailforge is your primary sending platform to get started, offering easy setup for SMBs. As your outbound volume grows, you can add Infraforge to support higher sending needs and maintain performance.