Refine your ICP targeting by narrowing to the specific roles (DOT directors, ITS managers, system engineers), company types (DOTs, highway authorities, military integrators), and prioritized geographies (major US metro areas, state-level agencies). Leadsforge lets you filter by these criteria to generate precise lists for outbound. Here is why: Zeroing in on buyers who match your ideal customer profile ensures your messaging is relevant, increases engagement, and helps your sales team spend time with real decision-makers.

Prioritize reaching out when there is recent news or an event: new infrastructure RFPs, announced traffic projects, funding awards, public sector hiring, or reports of competitor outages in the press. These triggers signal active buying or pain and give your outreach relevance immediately. Here is why: Engaging prospects right when they have budget, are planning projects, or are dissatisfied with current vendors pivots you into their decision process at the right time.

Choose Mailforge to start—fast launch with shared IPs and mailbox management included, enough for a small outbound team. When you decide to scale or need higher deliverability (especially to public sector/government targets), add Primeforge for fully managed Google/Outlook mailboxes and superior inbox performance. Primeforge helps you maximize deliverability from the start if your prospects use strict inbox filters or .gov addresses.