Custom Strategy

Clark & Company Information Governance Services's personal outbound strategy

We’ll share the exact tools that work best for Clark & Company Information Governance Services in the Information Governance & Cyber Security for Education to scale your outbound efforts and help you build more pipeline.
Prepared by Agent Frank
#1 AI SDR

Here's what Clark & Company Information Governance Services should do to generate more qualified meetings every month.

Lead generation
Customer Lookalikes
For initial outreach, focus on organizations that already value robust data protection and cyber security in education. Start by identifying your most successful clients or those you consider your 'dream' customer — for example, multi-academy trusts with engaged compliance teams, or universities known for strong research practices. Use these examples to find similar schools, colleges, or education networks. Here is why: Engaging 'lookalike' organizations means your message will resonate more strongly and you’re more likely to book quality discovery calls. Leadsforge lets you find education providers matching your best-fit profile — simply pull your top clients and Leadsforge can help you locate very similar prospects in the UK education sector.
Competitor Followers
One smart way to expand your reach is to find decision-makers and staff who already follow similar service providers or competitor consultancy LinkedIn pages. Leadsforge makes this easy — you just need to provide the company page or website you want to target. Share their LinkedIn company page link in Leadsforge, and it will find the relevant education contacts for you.
Ideal Customer Profile
Target your Ideal Customer Profiles (ICPs) by identifying the exact teams and roles within UK schools, colleges, universities, or MATs. Think about segmenting by job role such as Data Protection Officers, IT Security Leads, or Headteachers, and layer on geography (England, Scotland, etc.) or institution type. Here is why: Refining by both role and location ensures you connect only with those likely to have data governance responsibility and budget. You can easily refine this further and use Leadsforge to filter and export lists by seniority, region, and even school size.
Targeting
Segmentation
Great segmentation means dividing your outreach into logical groups for the highest success. For Clark & Company, this could be: 1) Schools & Multi‑Academy Trusts (Heads of IT, Headteachers, DPOs) 2) Further Education and Universities (Privacy Officers, IT Security) 3) EdTech vendor procurement teams (for local authority/MATs) Focus further using filters like institution size (single-school, MAT central groups, universities) and by UK region (England, Scotland, Wales, Northern Ireland). Here is why: Segmentation ensures your message and lead magnet feels tailored and specific — which is proven to boost response rates.
Vertical Slices
Divide your outreach by both what matters most to your ideal schools and by service area. This can include: 1) Digital Footprint Audits for trust central teams and school heads 2) AI Governance for leadership and compliance 3) Data Protection support for colleges/universities involved in research and EdTech Here is why: Slicing your campaigns by vertical ensures your emails feel ultra-relevant and increase the odds your offers stand out from general consultancy outreach.
Signals
Enhance timing and personalization by reaching out when prospects are most likely to need help. Use triggers like: 1) Recent funding awarded for school digital upgrades 2) Publicised data breaches or incidents in education 3) New DPO or IT Head job postings (indicates new priorities and possible budget) 4) Ofsted or regulatory announcements affecting data protection 5) High-profile EdTech vendor changes or incidents Here is why: Contacting leads when a trigger event occurs makes your outreach feel tailored, urgent, and helpful — boosting your chance for a meeting.
Outbound Stack We Recommend:
Every company should choose outbound tools that work specifically for their industry.
Do Outbound Using
Unlimited Linkedin Profiles
Unlimited Mailboxes
Unlimited Premium Warmup
ESP Matching for increased delivery
Here’s Why
If your outreach soon grows to many prospects or you want to use AI to personalize across multiple sequences and seats, Salesforge streamlines campaign management, automates personalization, and ensures you never hit a ceiling on active contacts. Here is why: For a boutique consultancy with plans to scale, Salesforge helps you run larger, more complex outreach with minimal manual effort, letting you win more meetings as you expand beyond the first wave.
Find Leads using
Latest & High Quality Contact Data
Find Competitor’s LinkedIn Page Followers
Highest Data Coverage (10+ Providers)
Find Lookalikes of your Customers
Find Linkedin, Email & Phone Number
Here’s Why
Leadsforge is ideal for small teams who need highly targeted, reliable education sector data but don’t want to spend time searching manually. Find verified decision-makers at schools, colleges, and MATs in minutes, not days. Here is why: For Clark & Company, this means you’ll always have up-to-date contact lists for data protection officers, headteachers, or central IT, matched to your ideal customer — which is critical to hitting your outreach and meeting goals.
Possible combinations
For mailbox setup, use Primeforge with your chosen Google Workspace or Microsoft 365 mailboxes. Pair this with Mailforge to ensure solid deliverability from your secondary domains, plus built-in warm-up and risk management. Here is why: Using a mix of Google/Microsoft (trusted for replies) and Mailforge (outbound at scale) gives you the control and flexibility to keep deliverability high and cost low as you grow. Only consider Infraforge if your monthly outreach grows dramatically and you need deeper deliverability controls.
Available Domains
ccinfogovtry.com ccinfogovteam.com ccinfogovuk.com ccinfogovsupport.com
Expected Results
10,000
Prospects Contacted This Month
20 – 40
Sales Calls Per Month
Pricing
Send Emails
Choose No. of Leads
1,000
100,000
Cost
$96 per month
Setup Time
5 Minutes
Reachout to 10,000 Leads via Linkedin & Email
Try Salesforge
Find Leads
Choose No. of Leads
1,000
100,000
Cost
$89 per month
Setup Time
Instant
10,000 Credits to extract Linkedin, Email & Phone Numbers.
Try Leadsforge
Get Mailboxes
Google + Microsoft
Choose No. of Leads
1,000
100,000
Mailboxes
25
Cost
$113 per month
Domains
9
Cost
$126 per year
Get Mailboxes
Shared Email
Choose No. of Leads
1,000
100,000
Mailboxes
25
Cost
$75 per month
Domains
9
Cost
$126 per year
Get Mailboxes
Private Email
Choose No. of Leads
1,000
100,000
Mailboxes
25
Cost
$100 per month
Domains
9
Cost
$126 per year
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