Start by focusing on your best-fit customers—growth leaders at SaaS companies who are already benefiting from signal-based outreach and GTM automation. Here is why: Companies similar to your ideal customers are more likely to see quick value from Bryn. Leadsforge makes finding these lookalikes easy—just search for companies matching your current best customers by size, industry (SaaS, developer tools), and geography, then build your initial campaign around them.

Target the followers of your competitors’ company pages, as they are often already interested in solutions similar to yours. Here is why: These audiences are “warm”—they’re actively following relevant brands and may be considering alternatives. Share your competitor’s LinkedIn company page link in Leadsforge and it will handle the rest, providing ready-to-contact leads.

Segment your outreach by industry, company size, geography, and ICP fit (for example: Segment A - ABM, Segment B - scale, Segment C - competitor/lookalikes). Here is why: Segmentation allows you to tailor messaging and cadence for the highest possible engagement. Leadsforge can pull lists using these attributes so you can launch specific, focused campaigns for each segment.

Consider targeting vertical slices such as developer tools, product-led SaaS, or platform/API-centric companies. Here is why: These subsectors are high propensity for Bryn’s capabilities—vertical messaging improves response by speaking directly to their problems.