Start by identifying your best customers — for example, local businesses in Cape Town who have run successful events with your help, or companies who regularly order branded promo items. Here is why: You want to find more companies just like your best clients, as these are the ones most likely to be interested in your offerings and likely to respond. Leadsforge makes this easy by allowing you to find lookalike companies based on your existing client profiles. Feed in details of your top customers and let Leadsforge build a tailored list of similar targets.

To get a fast start, target companies that already follow your competitors or similar businesses. Here is why: Competitors’ followers are likely already interested in services like yours and are familiar with what you do. With Leadsforge, you just provide your competitors’ LinkedIn company page link and website, and Leadsforge finds their followers for you. Share their LinkedIn company page link in Leadsforge and it will find it for you.

Segment your audience by: 1) Industry — Tech startups, education, hospitality, FMCG, agencies 2) Company size — especially 10–500 employees 3) Location — start with Cape Town, then Western Cape, then South Africa 4) ICP fit — marketing roles, events, or procurement leads Here is why: Proper segmentation lets you customize your message, boosting relevance and response rates. With Leadsforge, you can create distinct prospect lists for each segment.

Target verticals likely to benefit from promotional products: 1) Tech startups launching products 2) Events and hospitality companies 3) Education sector (universities, schools) 4) FMCG brands promoting in-store 5) Agencies handling events/branding for clients Here is why: Tailored vertical outreach helps you speak directly to the unique needs and pain points of each industry. Leadsforge can filter your lists for each vertical.