Start by reaching out to local business owners, real estate investors, and high-net-worth families who resemble your best existing clients. Leadsforge lets you easily build tailored lists based on your highest-value customers or your ideal client profile. Here’s why: Focusing on your strongest client relationships first means more relevant outreach, better response rates, and more valuable referrals. You can simply upload a list of your favorite clients or describe your ideal fit, and Leadsforge will help you build lookalike audiences.

To easily identify potential leads who are already interested in services like yours, target followers of competitor law firms or related local businesses. Here’s why: Followers of local competitor pages are likely already engaged and researching legal services similar to what you offer. Just share their LinkedIn company page link in Leadsforge and it will find it for you.

Segment your outreach into these logical buckets: 1) CPAs, accountants, and financial planners for referrals 2) Real estate investors and brokers for 1031 exchanges 3) Local small/family business owners for business law 4) High-net-worth individuals and trustees for estate planning Here’s why: Segmenting ensures your messaging resonates with each group’s unique needs, making your outreach more relevant and valuable.

Focus your messaging by vertical: 1) Regional CPAs/financial advisors (referral partners) 2) Real estate professionals (investors, brokers, property management) 3) SMB/Family business owners (by industry if possible) 4) Nonprofits and board executives (for specialized counsel) Here’s why: Each vertical faces different legal challenges. Tailored messaging positions your firm as a trusted, experienced partner.