If you’re new to outbound, start by looking at your best current customers or your ideal target profile. For Casuro, this means recruiting leaders and hiring managers at software or consulting companies who hire at scale or value case-based assessment. You can use Leadsforge to quickly find companies similar to those already using your platform — for example, SaaS companies using Greenhouse, Lever, or Ashby as their ATS.

Identify companies similar to your best customers by tapping into your competitors’ audiences. Enter the LinkedIn page or website of a competitor into Leadsforge, and it will automatically gather followers and relevant decision makers for you. Here’s why: Competing ATS and HR tech platforms already have an audience of recruiters and hiring managers interested in modern assessment tools. This method gives you a fast, low-effort way to access highly relevant prospects. Share your competitor’s LinkedIn company page link in Leadsforge and it will find them for you.

Segment your outreach by combining industry (SaaS, consulting), company size (10–1,000 employees), location (start with San Francisco/Bay Area, UK, and main EU hubs), and ATS usage (Greenhouse, Lever, Ashby, Teamtailor). This helps ensure you’re sending relevant, specific messaging to your highest-potential segments. Here’s why: Targeted segmentation ensures your outreach is meaningful for every recipient — whether you’re focusing on engineering-heavy startups or finance consultancies recruiting at volume.

Prioritize verticals where case-based assessment is valued, such as product-centric SaaS, high-volume engineering, and consulting/finance teams. These groups are most likely to see immediate benefit from Casuro’s automation and integration features. Here’s why: Focusing on these verticals increases the odds of conversations that convert, since your solution addresses urgent pain points (objectivity, recruiter time saved, ATS automation).