Start by targeting your best customers — SMB and lower mid-market B2B companies that fit your product's sweet spot: SaaS firms, marketplaces, industrial/compliance SaaS, and B2B services with moderate-to-high website traffic. Leadsforge can help you find companies with similar profiles, ensuring you pursue those most likely to benefit from instant demo booking and intent-driven sales conversion. Here is why: When you focus your outreach on lookalikes of your ideal customers, it maximizes response rates and delivers immediate proof of value, which is especially important for a new platform pushing real-time engagement.

You can quickly build a list of the most relevant prospects by finding individuals who follow your competitors’ LinkedIn company pages. This is especially effective for a niche product like Captiwate because these followers are likely in your ICP and showing intent. Here is why: If someone is following a competitor, they have already shown interest in inbound/ABM sales technology. Share their LinkedIn company page link in Leadsforge and it will find it for you.

Segment your audience by: 1) Industry (SaaS, compliance tech, B2B marketplaces, high-consideration services) 2) Company size (10–200 and 50–500 employees) 3) Geography (start with US, then expand to UK/EU tech centers) 4) Buyer role (Head/VP Sales, Revenue Ops, Product/Growth, Founders, Customer Success) Here is why: This approach helps you deliver relevant messaging and prioritize leads most likely to convert quickly for early wins.

Captiwate is well positioned to speak to verticals like SaaS, compliance/industrial tech, marketplaces, fintech, and agencies. These segments are receptive to shortening sales cycles and converting high-intent web traffic. Tailor your campaigns around solving unique challenges for each vertical — for example, instant demo booking for SaaS, or intent detection for compliance platforms.