Start your outbound by reaching companies that resemble your best or dream customers: fast-growing SaaS or B2B software companies with sales teams who value quick, high-intent demos. Here is why These kinds of companies benefit the most from Captiwate’s instant website engagement—making them more likely to convert and become your success stories. Use Leadsforge to pinpoint firms that already resemble your top clients, or those using solutions like Qualified, Chili Piper, or Rep.ai. You only need to define your ideal profile; Leadsforge will build you a matched list.

Another smart move is to go after followers of your competitors’ company pages—these individuals are highly likely to show an interest in similar solutions. Here is why Follower lists can surface buyers who are already engaged in your space and open to better tools. Simply copy the LinkedIn company page link of a competitor and paste it in Leadsforge; it will deliver a ready-to-use list of their followers for your outreach.

Break down your target list by: 1) Industry (SaaS, fintech infra, supply chain software) 2) Company size (employees 50–500) 3) Geography (focus on North America first) 4) Buyer/ICP fit (Sales, RevOps, or Marketing leaders who run high-traffic websites) Here is why Segmentation ensures your messaging is always relevant and gives you better insight into what works. It also makes prioritization easy—target the highest-fit segments first and adapt as you learn.

Prioritize key verticals where real-time demos have high value—SaaS (especially product-led), fintech infrastructure, and supply chain software. For each, tailor your outreach messaging and highlight the value of instant engagement and reduced friction. Here is why Certain sectors will see more immediate ROI from Captiwate’s offering. By focusing messages on these pain points (like speed to demo and lead quality), your emails will resonate more and stand out in crowded inboxes.